How We Play

Celebrating the LEGO® brand’s 90th year and reaffirming our commitment to the world’s children, we’re announcing the 5 winning projects that will ensure young children around the world thrive.

The choices that adults make today directly affect children’s and youth’s life. Isn’t it only fair that their perspectives, ideas, hopes, fears and aspirations are heard by those making life-shaping decisions on the climate emergency, education, inequality, poverty, conflict and hunger?

Play is how children thrive – and it’s good for grown ups, too. Here’s why it’s so important to find playful moments in the everyday, with eight great ideas for getting started.

When children play, they can get through all kinds of scary moments – even hospital appointments. Here are three ways children boost their resilience as they play.

Here’s a question for you. What if the wellbeing of our youngest children was a driving force in everything, from the way we design doctors’ appointments and education to how we tackle the climate crisis?

When more girls have the chance to learn through play everyone benefits. Find out why focus on girls is needed to make education fair for all.

Stigmas around mental health persist, particularly for women and children. Play can boost wellbeing, but systems need to support families and children to have the best start in life

Play is a way for children to show the world who they are and how they feel. And you can help them.