Children explore their world through play from the moment they’re born.
Peekaboo hones motor skills and visual tracking, and helps babies learn that you still exist when you’re not in front of them. (And it’s fun, too.)
Learning through play is how we’re built to learn. And the evidence keeps growing that playing helps children master all the skills they need to thrive in our fast-moving, ever-changing world.
Our world never stops changing, so how do we prepare children to navigate it? We let them play. Children thrive on play. It’s also perfect practice for tomorrow. Given the chance to think, negotiate, adapt to new rules and try again when things don’t go to plan, children develop essential skills that’ll last a lifetime.
Play for skillsBetter mental health. More resilience. A love of learning that lasts a lifetime. All ways that play boosts wellbeing from childhood.
Play for wellbeingPlay is how children learn naturally. That’s what makes it so powerful, and why it’s so important to make room for play.
Play for allFind plenty of playful inspiration to help your child unleash their inner superhero.
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