Every day we’re gathering more data to show the impact learning through play has on children’s lives… and the impact children who play make on the world around them. Dive in to understand the science behind our stories
Explore the research
Wellbeing, At home
Children learn best through play. It's an essential part of their development. But not every child gets the time and chance to play that they deserve. That's where we come in. We're making learning through play a priority for children around the world.
Why Play Matters
Play is something every child, everywhere in the world can do. It fuels curiosity, sparks creativity, and inspires a lifelong love of learning. Children who play pick up all kinds of skills to thrive today – and lay the foundations for a happier, healthier life tomorrow.