Creating Creators - Creativity Matters Report Series

The research is piling up: children need creative skills to thrive. We asked the experts why creativity is so important, and what we can do to give children space to hone their skills.

"The world no longer rewards us for what we know… but for what we can do with what we know."
Andreas Schleicher, Director for the Directorate of Education and Skills, OECD

Creativity matters – in the classroom and beyond

When we give children space to build creative skills, we set them up to thrive. To explain why that is - and how we can do better at shaping education systems around creativity - we spoke experts from around the world.  They represent different disciplines, being academics, assessors, influencers, governments, learners, and teachers. But they’re all agreed: creativity matters.

Watch some snippets of what they had to say, read the highlights, and download the full report below.

The world is changing faster than ever; creativity is how we keep up

Millions of today’s children will grow up to work in jobs and industries that don’t even exist yet. When they learn to solve problems, innovate, and think flexibly – in other words, when they develop creative skills – they get ready to take on the future, no matter what it holds.


Learning through play is the best way to foster creativity

As Mitchel Resnick of the MIT Media Lab puts it: “When children are playful, they are constantly experimenting, trying new things, taking risks, testing the boundaries – and learning in the process.”

When children play, they can’t help but hone their creative skills. And it sets them up to be curious, engaged lifelong learners.


How we teach now constrains creativity – so we need a rethink

Our systems now tend to funnel children down a path: maths or literature, science or art. Or they teach information, without giving children a chance to put it to use. Unlocking creativity means putting children in charge of their learning – so they can follow diverse interests and put ideas into practice. One example in the report is Scratch: an online coding community that gives children the tools to create their own passion projects. 

Dive into the full report

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