How We Play

Keep up with our latest blogs, news and research here. If you’d like sneak peeks of play projects around the globe or up-to-date ideas and opinions on the power of learning through play, you’ve come to the right place.

May 2022 Opinion
Play isn’t another thing to do. It’s another way to do things
Playful parenting gives a boost to every member of the family – and it doesn’t have to feel like yet another thing on the to do list. Read one parent’s perspective on getting more play in every day
April 2022 Opinion
The power of pretend play
You don’t need fancy toys or tech to learn through play. Children pick up all kinds of skills when they pretend play. Take a look.
March 2022 News
Emergency donation to the people of Ukraine
The LEGO Foundation, Ole Kirk’s Fond, and the LEGO Group make joint donation of 110m DKK, in solidarity with the people of Ukraine.
February 2022 News
The world’s youngest children need your ideas
Here’s a question for you. What if the wellbeing of our youngest children was a driving force in everything, from the way we design doctors’ appointments and education to how we tackle the climate crisis?
September 2021 Opinion
Playful parenting, hacked!
We asked real families to show us how they make every day playful. Grab their ideas and make them your own!
September 2021 Projects
Learning through play on Takalani Sesame
See how one of the world’s favourite TV shows encourages children in South Africa to love learning
September 2021 Evidence
Play to cope with change
Let play unlock your child’s inner superhero in tough times
Children making funny faces
September 2021 Opinion
Five ways to boost your child’s wellbeing through play
Play is a way for children to show the world who they are and how they feel. And you can help them.
September 2021 Evidence
Five reasons playful parenting lasts a lifetime
Playing peekaboo and make-believe are even more valuable than you might think