Safe online sharing

While we would love to see your playful moments online, we are aware that it leaves a digital footprint and can pose certain risks for your children

We want your children to be safe online

So we’ve gathered a non-exhaustive list of things to consider before sharing pictures of them online:


  • Check your privacy settings of the social platform you use and consider setting strict privacy settings
  • Double check that there is no personal information disclosed in your content e.g. names, locations …
  • Don’t show your children in embarrassing situations
  • Don’t show them lightly dressed or even naked
  • From a certain age onwards, ask them for consent



You do not need to show your children’s faces, to inspire others with your #PlayPledge, if you’re not comfortable with it. How about adding a sticker or showing them from behind or only their hands doing something?


Sources and further resources


The LEGO Group’s Guide to digital safety

The dark sides of sharenting: Ingenta Connect

Tips to Safely Share Photos of Your Child Online (

How your social media posts can impact your children (