The Play Pledge

Finding time to play is easier than you think. We’re helping families find moments of play in the everyday. Join in and make a play pledge!

84% of children wish they could play more with their parents*

Less time playing means less time imagining. It means less time solving problems, less time working together with friends – and less time developing all kinds of essential skills that help children grow up to flourish.

Why children learn best through play

We’re calling on families to make a #PlayPledge and put more play into their day

Capture your playful moments and share them on social media, using the hashtags #PlayPledge #BuildAWorldOfPlay. For inspiration, keep scrolling!

Check our guidelines for safe online sharing

Joining the pledge? Give yourself a clap and become part of the crowd!

Playful parenting gives a boost to every member of the family

And it doesn’t have to feel like yet another thing on the to-do list. Read one parent’s perspective on getting more play in every day.

Read the blog

No time? No problem

Bath time, dinner time and walking-to-school-time can all be playtime, too. In fact, you can find moments to play at the most unexpected moments.

To encourage you to stick to your pledge, you can colour in our #PlayPledge poster with your children! 

Colour-in template

Build a world of play with us!

When children play, it brings out their natural skills – setting them up for a lifetime of learning. Play also brings families and communities together, which can make whole countries healthier and wealthier. As the LEGO brand celebrates its 90th birthday, we’re doing more than lighting candles on a cake.

Find out more


What is the Play Pledge?
Why is the Play Pledge important?
Who is the #PlayPledge for?
How can I get involved?
What kind of activities can I transform?

Dive into our latest news, stories, and blog posts

Explore more:

*LEGO Play Well Study 2022


A 20 minute online quantitative survey was conducted across 35 countries between January and March 2022, asked to a total of 57,374 respondents, including 32,781 parents with children aged 1-12 years old and 24,593 children aged 5-12. The first 15 minutes of the survey were answered by the parent, with the remaining 5 minutes answered by the child whose parents consented to their participation. Quotas included a spread of age, gender, regions, incomes and education levels amongst parents, and a spread of parents of children aged; 1-2 years old; 3-4 years old; 5-8 years old and 9-12 years old.