Finding time to play is easier than you think. We’re helping families find moments of play in the everyday. Join in and make a play pledge!
Less time playing means less time imagining. It means less time solving problems, less time working together with friends – and less time developing all kinds of essential skills that help children grow up to flourish.
Why children learn best through playCapture your playful moments and share them on social media, using the hashtags #PlayPledge #BuildAWorldOfPlay. For inspiration, keep scrolling!
Check our guidelines for safe online sharingJoining the pledge? Give yourself a clap and become part of the crowd!
And it doesn’t have to feel like yet another thing on the to-do list. Read one parent’s perspective on getting more play in every day.
Read the blogBath time, dinner time and walking-to-school-time can all be playtime, too. In fact, you can find moments to play at the most unexpected moments.
Here's a little inspiration to get you started
To encourage you to stick to your pledge, you can colour in our #PlayPledge poster with your children!
When children play, it brings out their natural skills – setting them up for a lifetime of learning. Play also brings families and communities together, which can make whole countries healthier and wealthier. As the LEGO brand celebrates its 90th birthday, we’re doing more than lighting candles on a cake.
Find out moreDive into our latest news, stories, and blog posts
Explore more:
About the Build a World of Play campaign
Children are amazing! They’re curious, resilient and flexible. When children play, it brings out their natural skills – setting them up for a lifetime of learning.
Community spaces: Bring everyone together
We’ve created ideas and guides to bring play to libraries, museums and other community organisations and spaces. Are you ready to host them?
Big ideas to put children at the centre
We’ve launched our biggest open call grant yet - for organisations everywhere around the world to work on to join up and share their boldest ideas to help children under six learn through play. Find out more!
*LEGO Play Well Study 2022
A 20 minute online quantitative survey was conducted across 35 countries between January and March 2022, asked to a total of 57,374 respondents, including 32,781 parents with children aged 1-12 years old and 24,593 children aged 5-12. The first 15 minutes of the survey were answered by the parent, with the remaining 5 minutes answered by the child whose parents consented to their participation. Quotas included a spread of age, gender, regions, incomes and education levels amongst parents, and a spread of parents of children aged; 1-2 years old; 3-4 years old; 5-8 years old and 9-12 years old.
