*LEGO Play Well Study 2022
Methodology
A 20 minute online quantitative survey was conducted across 35 countries between January and March 2022, asked to a total of 57,374 respondents, including 32,781 parents with children aged 1-12 years old and 24,593 children aged 5-12. The first 15 minutes of the survey were answered by the parent, with the remaining 5 minutes answered by the child whose parents consented to their participation. Quotas included a spread of age, gender, regions, incomes and education levels amongst parents, and a spread of parents of children aged; 1-2 years old; 3-4 years old; 5-8 years old and 9-12 years old.